Value Chain Marketing And Distribution - 1616 Words

A value chain is a set of activities that a firm operating in a specific industry performs in order to deliver a valuable product or service for the market (Wikipedia). Porter (1985) agrees that a value chain is a set of activities that an organization carries out to create value for its customers. More or less similar definition is given by others. A value chain is the full range of activities-including design, production, marketing and distribution-business go through to bring a product or service from conception to delivery (Businessnewsdaily). Value chain is an interlinked value adding activities that converts inputs into outputs which in turn, add to the bottom line and help create competitive advantage. This definition confirms that inputs converted into outputs and the same time value adding activities are interlinked (Business dictionary). According to WBCSD (2011) Value chains are an integral part of strategic planning for many business today. It says that it refers to the full life cycle of a product, including materials, sourcing, production, consumption and disposal. Global Value Chains (GVCs) is the latest that provides a drive for fast change in the international investment and trade which has far-reaching impact on government as well as organizations (Gurria, 2012). IFM, Cambridge viewed the organization as a system. It states that value chain is based on the process view of organization. CavinKare and I too define and treat organization as a system with manyShow MoreRelatedMarketing Analysis : Sift Analytics Group Essay1250 Words   |  5 Pagesretain, and grow its customer base. As a business to business supplier organization, Sift Analytics Group utilizes effective business marketing mix components to market its products and solutions to customers. The growth and profitability of this company can be understood through an Analytics of its supply chain and marketing channels, marketing strategy, and value proposition. Brief Background of the Company Sift Analytics Group is the leading provider of enterprise software solutions that is headquarteredRead MoreLogistics And Marketing : Friends Or Enemies?950 Words   |  4 PagesLogistics and Marketing – Friends or Enemies? The Recent acrimonious debate has focused on the argument of whether logistics and marketing is friend. Marketing is defined as the management processes of individuals and groups create the demand and meet the demand. (Kotler et al. 2013). Converse (1954) made a speech at twenty-sixth Boston Conference on distribution. He claims that the process of selling goods and the process of satisfying consumer’s needs is closely related to logistics. ChristopherRead MoreThe Value Chain By Michael E. Porter And Popularized Essay809 Words   |  4 PagesThe Term ‘value chain’ was coined by Michael E. Porter and popularized in his business management book, Competitive advantage: creating and sustaining superior performance. According to Michael E. 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